The symbolism of colors on the Internet   Colors that you use on the Web for your website should not be chosen at random. They are in part the key to the success of your digital image . The choice of colors therefore contributes to the quality of user experience...

The French payment solution PayPlug and the PrestaShop e-commerce platform join forces to unveil the 10 major trends in the e-commerce sector in 2021 . The current crisis of Covid-19 blew up the online business and forced many traders to take a digital shift to cope...

Update of March 05, 2021:   Google continues its path to meet the expectations of users by confidentiality . According to our source: BDM , Google continues to move forward on its project " Privacy Sandbox ". This aims to delete third-party cookies to preserve...

New trends in media consumption in Switzerland. According to the Digimonitor study . With the rise of teleworking in Switzerland , Following the Covid-19 , the year 2020 projects the use of smartphones and laptops in the front of the scene. The number of smartphone...

Social networks in 2020, what to remember? Many statistics circulate on the Web concerning the figures related to the various social networks . Swiss Lemon disentangles the true from the false and looks back on this year 2020. The most interesting statistic, which...

Update of February 19, 2021 After the postponement of the update of privacy data, WhatsApp returns to the subject with clearer communication to reassure its users. A banner will be displayed on its application in order to precisely explain the terms of the update....

Give visibility to your website   Implement the SEO best practices and make your site go up to the 1st page of search results. The success of your business depends on the services or products you make available to your customers… but what if customers can't find...

Swiss Lemon wishes you a Happy New Year 2021   Together we look to a new year full of hope ... The Covid-19 health crisis that we have been going through since the start of 2020 has changed our lives: personal and professional. Putting current society to the...

Going digital: a source of hope in the midst of a pandemic   In these times of Covid-19 pandemic, many restrictions are imposed on us: new technologies make life and work easier for us. The Swiss population has a positive view of the impact of digital...

Email Marketing Campaign Report 2020   First, remember that a e-mailing campaign or email marketing designates the sending of 'promotional emails to a list of customers, for prospecting, loyalty or information purposes. According to a recent study by Moderator's...

Phishing and Prevention A phishing attack , also called Phishing , is an email that encourages people to give personal informations . It uses the image of any trust structure for malicious purposes , these attacks are unpredictable. here are the ground rules to...