Social networks in 2020, what to remember?
Many statistics circulate on the Web concerning the figures related to the various social networks . Swiss Lemon disentangles the true from the false and looks back on this year 2020.
The most interesting statistic, which caught our attention and which allows us to realize the ‘impact of social networks on our daily life is as follows:
- 96 billion people in the world, or 51% of the world’s population , are active on social networks and 99% of them connect from a mobile.
The number of users has increased significantly by 10.5% since July 2019, which corresponds to 12 new users per second worldwide.
The top 10 social networks in the world
In 2020 little change on the list of most popular social networks .
- Facebook with 2.701 billion
- Youtube with more than 2 billion
- WhatsApp with more than 2 billion
- F acebook Messenger with more than 1.3 billion
- WeChat / Weixin with 1.203 billion
- Instagram with 1.082 billion
- TikTok with 800 million
- QQ with 694 million
- Sina Weibo with 550 million
- Qzone with 517 million
Facebook widens the gap and very clearly retains its 1 time place, well in front Youtube and WhatsApp .
Twitter is placed at 16 th up in this ranking with an estimate of “only” 326 million users.
The time we spent on social media in 2020
On average, the time spent on social networks per day is 2:22.
It is different according to the age groups of the users:
- 2h53 for the 16-24 age group,
- 2h34 for 25-34 year olds,
- 2h14 for 35-44 year olds,
- 1h50 for 35-54 year olds,
- 1h20 for 55-64 year olds.
It is also noted in these statistics that the social media users subscribe or follow on average close to 9 different social platforms .
According to BDM, this figure is explained by the high activity of social media during containment in Q2 2020, with the opportunity for users to test new applications during this period.
Source: BDM
The role of social networks in businesses
The social networks have become digital communication tools essentials.
To sustain your business, Swiss Lemon highlights the benefits of well animating its professional social networks.
“The majority of the resident population of Switzerland has extensive digital skills. The world of work is an important source of advanced computer skills: 87% of the Swiss workforce uses an electronic device at work (eg a computer). ”
Source: 2019 survey by the Federal Statistical Office (FSO) on Internet use in households in Switzerland
The goal of your communication strategy is today to include the presence of your company on social networks . Essential for brands because essential for consumers, social networks are part of everyone’s daily life.
Real showcases for brands , the social platforms strengthen the customer relationship and establish closer relationships with them.
Find all Swiss Lemon advice about the social media benefits for your business / brand.