Facebook penalizes false information

Facebook penalizes false information

Facebook’s struggle to share fake news   For a few days, Facebook informs its users that the repeated sharing of false information , said fakes news , will now be penalized. This penalty will be active on personal accounts and on pages. The Facebook pages...
Content Marketing in 2021

Content Marketing in 2021

What exactly is Content Marketing?   Content Marketing designates all the practices of creation and distribution, by a company, informative content , useful or fun for its customers. It is a long-term strategy and the content must have a high added value for...
Social networks in 2021

Social networks in 2021

Real communication tools , in 2021 social networks are numerous and influential in the Digital Marketing . There are more than 2 billion users worldwide , but then how do you get out of the game as a professional and how to best exploit the benefits of social networks...
Growth Hacking

Growth Hacking

What is Growth Hacking?   This term is familiar to you and yet you do not know exactly what it is for? Swiss Lemon explains, simply, what this young marketing technique is. As the English term suggests, the Growth Hacking consists in developing and deploying...
Newsletters

Newsletters

The Newsletter in 2021   Marketing tool still very popular today, newsletter however appeared in the 1970s. Since then, its effectiveness is no longer to be proven. A newsletter allows you to create a list of emails made up of subscribers who have previously...
Digital pollution

Digital pollution

Send an email, watch his social networks or watch streaming videos … all these acts of our daily life have a beautiful and impact on our planet . Since the Covid-19 pandemic , the acceleration of digitization has never been so important. Teleworking,...