The year 2022 has come to an end and the entire Swiss Lemon team wishes you all the best for 2023.

Let’s take a look at this past year from a digital point of view…


Social networks in 2022

In 2022, social platforms are still a precious ally for the visibility of your company or your brand.

It is estimated that more than 59% of the world’s population uses social networks, or about 4.70 billion people by the end of 2022.

It is 98.3% that the consultation of these platforms is done via a mobile.


social networks in 2022


Unsurprisingly, the most used social network in the world is still Facebook, with more than 2.7 billion users.

Among young people under 25, it’s Instagram that’s on the rise with 82% of them having an account, followed by Snapchat with 74%.

Instagram has 1.5 billion users worldwide, it is the most important platform for influencer marketing.

Information and news remain the primary reasons why people go on social networks. Having fun and staying in touch with friends are also important criteria.

In relation to employment, LinkedIn offers 210 million job offers each month. Brands benefit from a better quality in the eyes of Internet users if they have a presence on this social platform.

In 2022, it is Twitter that will have been the talk of the town. Founded in 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass, the takeover by Elon Musk in 2022 has seen many twists and turns. In March 2022, Elon Musk bought a 9.2% stake in Twitter before announcing in April that he wanted to buy Twitter in its entirety for $44 billion. Offer accepted but questioned and abandoned in August 2022 due to problems with the platform’s failing cybersecurity. On October 27, Elon Musk bought Twitter for good.

The most downloaded application in 2020, Tik-Tok should soon reach 1.9 billion users in 2023. Its audience is still very young, between 10 and 19 years old, but still offers great opportunities in digital marketing.

All these numbers represent the year 2022 and what happened online on social platforms. It is essential to follow the digital trends to adapt and target the right network for your brand’s visibility.



Internet in the world in 2022

In the world, 63.5% of the population is connected to the Internet with an increase of more than 170 million new users on the web in 2022.

We would spend almost 6h37 / day on connected devices, 20 minutes less than in 2021.

According to Domo, a data visualization tool, 1 minute on the internet in 2022 is this:

  • 5.9 million searches on Google
  • 1.7 million content shares on Facebook
  • 66,000 photos shared on Instagram
  • 347,000 tweets posted on Twitter
  • 2.4 million snaps sent on Snapchat
  • 500 hours of video uploaded to YouTube
  • 443,000 spent on Amazon
  • 16 million text messages sent
  • 231 million emails sent
  • 90 million spent in crypto-currencies


internet in 2022

Websites in 2022

The design of a website is the perfect mix between technical skills and creativity.

And inevitably, it must evolve by following the trends.

User experience is the number one criteria and simplicity is a priority.

The digital world evolves quickly and often seems complex for a large part of the population… offer your visitors a good experience by simplifying your site as much as possible.

A simple and efficient navigation will be your best ally to keep your target as long as possible on your pages.

In 2022, the quality of the textual content has been put in the spotlight with the natural referencing. Search engine algorithms want relevance for Internet users. Your texts will be more valuable than your design to give you visibility.

In terms of design, this year again minimalism has kept an important place and can be found everywhere. Minimalism is a trend in the web design sector when it comes to colors, elements, aesthetics and interaction.

Another important trend in 2022 is to use retro elements such as fonts, colors and illustrations. With a touch ofinteractive elements, chosen with care so as not to make your page too heavy and thus risk slowing down its loading.

Let’s quickly go back to the mobile mode, also called: responsive. This is no longer a simple trend, but an obligation … Remember that in 2022, Internet users will use their cell phone much more often than a computer.

Your site must be worked for a perfect rendering on the screens of our smartphones.


websites in 2022



SEO in 2022

The SEO or natural referencing, is the place of your site in search engines when a user types a word, a request, related to your field of activity.

If you are interested in SEO best practices, you should know thatcontent is king. And in 2023, this will be even more true, especially since the Google Helpful update rolled out in late 2022.

This update tracks down useless pages on sites, those that are only for SEO purposes. Google ‘s wish is to have content created for Internet users and that meets a real need.

Show Google that you are an expert in your field, propose quality content that highlights your main keywords, be structured and don’t forget the tagging for the SEO optimization of your site.


SEO Swiss Lemon


Digital advertising in 2022

2022 is a historic year in terms of digital advertising.

The health crisis, the confinements, the implementation of telecommuting… all these elements related to the Covid crisis had already accelerated the Internet advertising sector.

The ability to measure the actions it generates through analytics and tracking makes digital advertising even more attractive to professionals.

The video format was particularly appreciated this year.

In a context where consumers appreciate the authenticity and proximity of a brand, the storytelling audio has become a great tool to humanize its message. Audio and video are 2 complementary formats in 2022 to get a more intimate message across and closer to its target.

digital advertising in 2022


The most typed queries in 2022

Finally, let’s have fun looking at the most typed queries on Google in 2022.

Google Trend reveals the top words searched last year in the world:

  1. Wordle
  2. India vs England
  3. Ukraine
  4. Queen Elizabeth
  5. Ind vs SA
  6. World Cup
  7. India vs West Indies
  8. iPhone 14
  9. Jeffrey Dahmer
  10. Indian Premier League


Wordle is a game published by the New York Times that consists in guessing words. There are also quite a few entries that refer to cricket.

The query Jeffrey Dahmer refers to a famous serial killer. The rise of this request is probably related to the recent publication of the book Inside the Mind of Jeffrey Dahmer.

Ukraine, Queen Elizabeth and iPhone 14 refer to events in the year 2022.


requests in 2022

In Switzerland, the most typed search terms in 2022 were :

  • Ukraine
  • World Cup 2022
  • Wordle
  • Novak Djoković
  • Australian Open
  • Nations League
  • Jeffrey Dahmer
  • Olympic Games 2022
  • Queen Elizabeth II
  • Johnny Depp

And here is the compilation of the top 10 questions starting with “why”, the most asked to Google in Switzerland in 2022:

  • Why is Russia attacking Ukraine?
  • Why is the sky yellow today?
  • Why are gas prices going up?
  • Why is it called the Albani festival?
  • Why is the sky blue?
  • Why do Muslims fast?
  • Why isn’t summer playing today?
  • Why is the Earth round?
  • Why do we yawn?
  • Why is the banana twisted?