Trends in Internet user queries in 2021 in Switzerland


The year 2021 was marked by several major events, this is reflected in the trends on search engines .

In Switzerland, what have been the most popular requests on the internet ?

For general search terms we find:

  • Euro 2021 in 1st place
  • The coronavirus in second place
  • The Champions League and Roland Garros in 3rd and 4th

Sporting events are among the most frequent Internet searches for this year 2021. From a global perspective, research related to the Tokyo Olympics has exploded.

internet search trends

Some Swiss personalities also stand out such as:

  • Yann Sommer : Swiss international footballer playing as goalkeeper under the colors of Borussia Mönchengladbach.
  • Xherdan Shaqiri : Swiss international footballer who plays at Olympique Lyonnais as a right winger.
  • Belinda Bencic : Swiss tennis player of Slovak origin. In 2014, at age 17, she became the first Swiss player to reach the quarter-finals of a Grand Slam tournament since Patty Schnyder in 2008.


Here too, sport remains at the top of the requests , with many personalities linked to the sporting world.

At the level of international personalities, it is Christian Eriksen (Inter Milan footballer) then Alec Baldwin (American actor and director) and finally Kilian Mbappé (PSG footballer) who are in the top 3 of the biggest research trends .

(source Google trend )


Trend requests around the world


From a global point of view, research trends on the internet have been directed a lot towards the vaccination of covid-19 but also towards all the terms related to cryptocurrencies .

Cryptocurrencies are trendy , we see that on the web, there was in 2021, 3 times more research to invest in cryptocurrency rather than in real estate. And 32 times more searches for “Bitcoin” than for “Dollar”.

Google Swiss Lemon crypto currencies

The most searched films on the internet :

  • Black widow
  • Dune
  • 007 – No time to die


In terms of series, it is ” Squid Game ” which marked this year 2021: it is the most typed search term in all categories. This Korean series was a hit on Netflix and on the web.

In ready-to-wear e-commerce sites , it is Nike, Macy’s, shein, H&M and Zara that have caught your attention the most.


Internet user trends around the world by Google trend


  • The term doomscrolling has never been more searched around the world than in 2021: Doomscrolling is about spending hours on social media during a time of distress, in anticipation of bad news to come.



  • Positive affirmations have been sought after more than usual on the web this year: Money, success, health and love. Kazakhstan showed the most interest.


  • In times of crisis, the world wanted to help. Volunteer for Immunization has been the top sought-after volunteer opportunity around the world this year.

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  • The world has had new entrepreneurial urges and has looked more at how to start a business than how to find a job this year.


  • It doesn’t matter whether you think your soul mate was born 139 days after you or you are convinced that he is a bespectacled wizard, this year Soul mate has been sought after more than ever across the world.


  • Following the terrible extreme weather conditions in the Lone Star State, How to Help Texas became one of the most searched phrases in February 2021.


  • Sometimes we feel alone in helping the planet , but rest assured, this is not the case. Interest in preservation research reached its highest level worldwide in 2021.

Swiss Lemon ecology in Geneva


  • Gold and triple platinum records are forever, but the original bands aren’t always. Daft Punk’s split was the most sought after this year, when the electronic music duo hung up their headphones for good after 28 years of music careers.


  • In March, the world was getting excited about Meghan and Harry’s interview with Oprah , which made it the most sought-after interview in Google Trends history.


  • Apparently the culinary trend of the year was mochi, a slimy cupcake. While dumplings of all colors landed on social networks in April, Google recorded an unprecedented interest in these Japanese sweets.

google trends


  • The world wanted to honor its nurses . “When is Nursing Week? Has never been so sought after in the world as in 2021.


  • Searches for Mexican Miss Universe winners rose 3,450% worldwide on May 16, when Miss Mexico Andrea Meza was crowned Miss Universe 2021.


  • As people researched how to celebrate the LGBTQ + community , searches for nearby pride events rose 5,000% across the globe.

Communities - Geneva digital communication agency


  • This year, the world wanted to see the country (even just in dreams). Interest in finding where to travel has tripled in 2021 globally compared to before the pandemic.


  • “How to help Afghanistan ” and ” How to help Haiti ” jumped in research around the world in August.


  • After voting to legalize same-sex marriage in September, Switzerland has shown the greatest interest in this research around the world this year.


  • As countries around the world participated in the Fight Against Breast Cancer Month in October , global searches for the word mammography hit their all-time high.

October rose Swiss Lemon Genève